by Jason Post | Jul 21, 2016 | Innovation, Marketing, Product Development, Product Development Step By Step
Prototype testing should be an ongoing process during the development phase. The first prototype should rarely be the last. Before we get started, let’s answer a stupid question: Why test a prototype? To refine prototypes and the solutions they offer even if this...
by Jason Post | Oct 1, 2015 | Marketing
People make up there minds within 90 seconds of first interacting with a product. About 62-90% of the reason they make a choice is based on color alone. (Satyendra, Singh, 2006) Researchers have also found that a well-designed brand affects the brain and even...
by Jason Post | Sep 22, 2015 | Marketing
Great! Your product is ready to launch. Your logo and branding really stands out. The packaging is perfect. Now you just need a great promotional video to explain what your product does and why it will be great for your customers. This should be easy enough but as we...
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